A Global Guide: Choosing the Best International Real Estate Agents for Smart Property Investments.

Discover how international real estate agents help investors master property analysis and make smarter global investments. Learn expert tips and strategies for 2025.

Apr 29, 2025 - 04:52
Apr 29, 2025 - 04:54
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A Global Guide: Choosing the Best International Real Estate Agents for Smart Property Investments.

Globalization has significantly influenced numerous industries, and the real estate industry is no exception. As countries become more interconnected, the real estate sector has experienced profound changes in how properties are bought, sold, and valued.

In this article, we will explore The Impact of Globalization on Real Estate Markets, affecting everything from local market dynamics to the behavior of real estate agents and investors.

The interconnectedness brought by globalization has reshaped the industry, creating both opportunities and challenges that continue to evolve.

Foreign Investments and Their Impact on Local Markets

Foreign investments have become a crucial factor in real estate market dynamics. The increased flow of capital from foreign investors has led to significant changes in housing prices in various regions. For example, foreign investments in certain countries can lead to a rise in housing demand, subsequently affecting housing prices.

This phenomenon has been observed in several major cities worldwide, where foreign investors see opportunities for profitable investments, often leading to increased demand for residential and commercial properties.

However, the impact of foreign investments is only sometimes uniformly positive. In some regions, an influx of foreign capital can make housing unaffordable for residents, particularly in prime areas with high demand from global investors.

This creates a challenge for local markets as they strive to balance the benefits of foreign investment with the need to maintain affordability for local buyers. Local governments have had to implement various policies, such as taxes on foreign buyers or restrictions on certain purchases, to ensure that residents are kept in their communities.

In addition, foreign investments can also lead to the development of luxury properties that may not meet the needs of the local population. While high-end developments can contribute to economic growth, they only sometimes address the housing needs of middle-income or low-income residents, creating a mismatch in supply and demand within the local market. Real estate agents, developers, and policymakers need to work together to ensure that the benefits of foreign investment are shared more equitably among all stakeholders.

Access to Exclusive Global Property Listings

  • International real estate agents often have private access to listings that are not available publicly online.

  • They work through professional networks, off-market deals, and agency partnerships around the world.

  • This gives investors a huge advantage, as they can find unique, high-potential properties before the general public sees them — often at better prices or with less competition.

Example: A luxury villa in Portugal might be available only through select international agencies — and not listed on popular websites like Zillow or Realtor.com.


Negotiation Advantages Across Different Legal Systems

  • Each country has its own real estate laws, tax rules, and negotiation practices.

  • International agents are trained to understand local laws and cultural norms when making property deals.

  • They help structure offers legally and smartly, ensuring you avoid mistakes (like invalid contracts or tax traps).

  • They also know how to negotiate better terms, like financing options, property inspections, or tax incentives, depending on the country.

Example: In France, the buying process is very different from the U.S. — you often need a notary involved. An experienced agent will guide you through it smoothly and might even save you money on transfer taxes.

The Most Important Factors for Real Estate Investing

What's the most important thing to look for in real estate? While location is always a key consideration, there are numerous other factors that help determine if an investment is right for you. Here's a look at some of the most important things to consider if you plan to invest in the real estate market.

1. Property Location

Why It's Important

The adage "location, location, location" is still king and continues to be the most important factor for profitability in real estate investing. Proximity to amenities, green space, scenic views, and the neighborhood's status factor prominently into residential property valuations. Closeness to markets, warehouses, transport hubs, freeways, and tax-exempt areas play an important role in commercial property valuations.

What to Look For

A key when considering property location is the mid-to-long-term view regarding how the area is expected to evolve over the investment period. For example, today’s peaceful open land at the back of a residential building could someday become a noisy manufacturing facility, diminishing its value. Thoroughly review the ownership and intended usage of the immediate areas where you plan to invest.

One way to collect information about the prospects of the vicinity of the property you are considering is to contact the town hall or other public agencies in charge of zoning and urban planning. This will give you access to the long-term area planning and make a determination of how favorable or unfavorable to your own plan for the property.

2. Valuation of the Property

Why It's Important

Property valuation is important for financing during the purchase, listing price, investment analysis, insurance, and taxation—they all depend on real estate valuation.

What to Look For

Commonly used real estate valuation methods include:

  • Sales comparison approach: recent comparable sales of properties with similar characteristics—most common and suitable for both new and old properties
  • Cost approach: the cost of the land and construction, minus depreciation— suitable for new construction
  • Income approach: based on expected cash inflows—suitable for rentals

3. Investment Purpose and Investment Horizon

Why It's Important

Given the low liquidity and high-value investment in real estate, a lack of clarity on purpose may lead to unexpected results, including financial distress—especially if the investment is mortgaged.

What to Look For

Identify which of the following broad categories suits your purpose, and then plan accordingly:

  • Buy and self-use. Here you will save on rent and have the benefit of self-utilization, while also getting value appreciation.
  • Buy and lease. This offers regular income and long-term value appreciation. However, the temperament to be a landlord is needed to handle possible disputes and legal issues, manage tenants, repair work, etc.
  • Buy and sell (short-term). This is generally for quick, small to medium profit—the typical property is under construction and sold at a profit on completion.
  • Buy and sell (long-term). This is generally focused on large intrinsic value appreciation over a long period. This offers alternatives to compliment long-term goals, such as retirement.

4. Expected Cash Flows and Profit Opportunities

Why It's Important

Cash flow refers to how much money is left after expenses. Positive cash flow is key to a good rate of return on an investment property.

What to Look For

Develop projections for the following modes of profit and expenses:

  • Expected cash flow from rental income (inflation favors landlords for rental income)
  • Expected increase in intrinsic value due to long-term price appreciation.
  • Benefits of depreciation (and available tax benefits)
  • Cost-benefit analysis of renovation before sale to get a better price
  • Cost-benefit analysis of mortgaged loans vs. value appreciation

5. Be Careful with Leverage

Why It's Important

Loans are convenient, but they may come at a big cost. The best terms are reserved for those with excellent credit. You commit your future income to get utility today at the cost of interest spread across many years. Be sure you understand how to handle loans of this nature and avoid high levels of debt or what they call over-leverage. Even experts in real estate are challenged by over-leverage in times of adverse market conditions and the liquidity shortages with high debt obligations can break real estate projects.

What to Look For

Depending upon your current and expected future earnings, consider the following:

  • Decide on the type of mortgage that best fits your situation—fixed-rate, adjustable-rate mortgage (ARM), interest-only, zero down payment, etc. Note that each type of mortgage has its own risk profile and you need to study each carefully. For instance, ARM includes mortgage rates that can change at any time driven by capital market forces and the borrower must accept any rate changes during the loan term.
  • Be aware of the terms, conditions, and other charges levied by the mortgage lender.
  • Shop around to find lower interest rates and better terms.

6. New Construction vs. Existing Property

Why It's Important

New construction usually offers attractive pricing, the option to customize, and modern amenities. Risks include delays, increased costs, and the unknowns of a newly-developed neighborhood.

Existing properties offer convenience, faster access, established improvements (utilities, landscaping, etc.), and in many cases, lower costs.

What to Look For

Here are some key things to look for when deciding between a new construction or an existing property:

  • Review past projects and research the construction company's reputation for new investments.
  • Review property deeds, recent surveys, and appraisal reports for existing properties.
  • Consider monthly maintenance costs, outstanding dues, and taxes. Costs such as these can severely impact your cash flow.
  • When investing in leased property, find out if the property is rent-controlled, rent-stabilized, or free market. Is the lease about to expire? Are renewal options favorable to the tenant? Who owns the furnishings?
  • Quality-check items (furniture, fixtures, and equipment) if these are to be included in the sale.

7. Indirect Investments in Real Estate

Why It's Important

Managing physical properties over a long-term horizon is not for everyone. Alternatives exist that allow you to invest in the real estate sector indirectly.

What to Look For

Consider other ways to invest in real estate:

  • Real estate investment trusts (REITs)
  • Real estate company stocks
  • Real estate sector-focused mutual funds and ETFs
  • Mortgage bonds
  • Mortgage-backed securities (MBS)

8. Your Credit Score

Why It's Important

Your credit score affects your ability to qualify for a mortgage, and it impacts the terms your lender offers. If you have a higher credit score, you may get better terms—which can add up to substantial savings over time.

What to Look For

Scores greater than 800 are considered excellent and will help you qualify for the best mortgage.23 If necessary, work on improving your credit score:45

  • Pay bills on time—set up automatic payments or reminders
  • Pay down debt
  • Aim for no more than 30% credit utilization
  • Don't close unused credit cards—as long as you're not paying annual fees
  • Limit requests for new credit and "hard" inquiries
  • Review your credit report and dispute inaccuracies

9. Overall Real Estate Market

Why It's Important

As with other types of investments, it's good to buy low and sell high. Real estate markets fluctuate, and it pays to be aware of trends. It's also important to pay attention to mortgage rates so you can lower your financing costs, if possible.

What to Look For

Stay up-to-date with trends and statistics for:

  • Home prices and home sales (overall and in your desired market)
  • New construction
  • Property inventory
  • Mortgage rates
  • Flipping activity
  • Foreclosures

The Bottom Line

Real estate can help diversify your portfolio. In general, real estate has a low correlation with other major asset classes—so when stocks are down, real estate is often up. A real estate investment can also provide steady cash flow, substantial appreciation, tax advantages, and competitive risk-adjusted returns, making it a sound investment.

Of course, just like any investment, it's important to consider certain factors, like the ones listed here, before you invest in real estate—whether you opt for physical property, REITs, or something else.

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Real estate market analysis: What it is & How to do it.

There are several reasons to do this type of study, the main one is to have information that allows you to invest and buy safely. Other reasons also include:

  • To know if you should invest in one city instead of another.
  • To identify which elements hinder investment in certain places.
  • To know demographic aspects to determine the evolution of the area where you want to invest.
  • To have information about investment projects in certain areas and to know if in the future they will have a development that will increase the value of the properties.

By knowing the housing market prices, you will always have the opportunity to negotiate a lower price and avoid overpaying the market value of a property.

Tips for conducting an effective real estate market survey

Before starting to collect information, it is necessary to clearly define the market in which you are going to position yourself: type of products or services offered, type of market (individuals, companies, administrations, etc.), target geographic segmentation, etc. 

A well-defined market is an essential starting point for conducting a relevant study. 

  • Property analysis: To conduct a real estate market analysis is to perform a property analysis. The area and neighborhood, lot size, construction time, services and amenities, etc. should be evaluated.
  • Evaluate the original price: Once you have performed the property analysis, search online for the original listing, if possible. This will give you a good idea of the overall condition of the home. Review the photos and descriptions for any updates, remodeling or potential problems.
  • Verify property value estimates: Use online resources to give you the estimated market value of the home. Since these are market value estimates, they may not be totally accurate, especially if changes have been made to the home. But this will provide a good starting number to continue your real estate market research.
  • Comparisons: Make a comparison of the property with others in the same area, aspects such as size, price and other elements will help you determine the value.
  • Decide the market value: According to all your research, you should have a price range for the value of your property. Take into account everything you have observed and analyzed and how it will affect the value.

To conduct a study you can choose between two solutions: do market research on your own with market research tools, or hire someone. 

Steps to conduct a real estate market analysis

You need to take a structured and organized approach when conducting real estate market research. To do this, you can segment your analysis around these four axes: market, demand, supply and environment, and then you have to ask the right questions. 

The objective is clear: to analyze the market potential and validate the commercial viability of your project.

Step 1: the study of the market and its evolution

As a first step, it is important to be informed about the market in a global way. The objective is to improve knowledge in this field: market volume, trends, likely evolution. 

Here is an example of a list of questions to ask when studying the market and its likely evolution:

  • What is the volume of the market? In particular, in terms of turnover, customers, quantity sold?
  • How is the market doing now? 
  • What are its prospects for the coming years? A market may be growing or stagnating.
  • What are the current market trends?
  • What products or services are available in the market?
  • Who are your direct or indirect competitors? What do they offer? What are the commonalities and differences between what the competition offers and your range of products/services?
  • What are your terms and conditions of sale? 
  • Who are my potential suppliers and what terms and conditions can they offer me?

These questions will allow you to develop your knowledge of the market situation and the players involved.

We recommend you check this guide to conduct a market survey.

Step 2: Studying the demand

By studying the demand, the objective is to know the customers in the market and to evaluate if there is potential to be exploited. Here is an example of a list of questions to ask when considering demand in a real estate market survey:

  • How many customers are there in this market? How is this number changing (increasing, decreasing, stagnant)?
  • Who exactly are these real estate customers? Where are they located?
  • What is the consumption rate of the customers? How do they behave? 
  • What are the consumer’s choice criteria? What is their budget? What are the important points to trigger a purchase? 

Step 3: Studying of the offer

The analysis of the offer consists of studying in detail what your competitors already offer in the market. Here is an example of a list of questions to consider the offer:

  • Who are the competitors in the market? 
  • Which companies have the largest market shares? 
  • What is the size of the main competitors? Where are they located and how do they choose their locations? 
  • How long have they been around and what is their financial health? 
  • What criteria do some competitors use to succeed better than others?

An in-depth study of your competitors’ offerings can help you identify opportunities to prepare your future offerings and gain competitive advantages. 

Through a real estate market analysis you will have a better understanding of what works, the essential criteria for success, and also what has not worked.

Step 4: the environmental and legal study

The environmental analysis study consists of analyzing the factors that may influence the market, such as applicable regulations, technological developments or any other element that may have an influence.

Here is an example of a list of questions to ask when studying the environment:

  • What innovations are affecting the market? 
  • What is the regulatory framework governing the market? 
  • Are there laws specific to this market? 
  • What are the trends in the evolution of legislation?
  • Are there professional groups or other actors acting or influencing the market?

Step 5: Data collection process

The data collection process is one of the most important steps in conducting real estate market research, as it allows you to gather information that will help you determine if the project is viable and your investment is secure. 

QuestionPro allows you to easily conduct your field research to get the data you need. It doesn’t matter if you don’t have Internet, our Offline App allows you to conduct surveys through mobile devices and download the information once you have a wifi connection. 

Conduct real estate surveys and start getting the information you need to secure your investment in the real estate market. 

Step 6: Reporting the results

Presenting a report with the information obtained will allow investors to perform an analysis and determine the best strategies to secure the investment. 

Our survey software allows you to visualize the collected data in real time, which helps you to pre-analyze the information and prepare a report where you highlight what is relevant and stakeholders can visualize it and make better decisions.

Take The Next Step Toward Becoming a Successful Real Estate Investor

If you are ready to become a real estate investor, Harvard DCE Professional & Executive Development offers Real Estate Investments: Assets, Markets, and Current Trends, a two-day program where you will learn the fundamentals of real estate assets, how to develop investment strategies, how to raise capital, and more.  

You can also earn a Real Estate Investment Graduate Certificate from Harvard Extension School, which includes four courses that cover different real estate investment opportunities along with the forces that drive property values and the life cycle of buildings and neighborhoods. The program offers hands-on experience for creating financial models, analyzing cash flows, and measuring returns on investments.

There is money to be made in real estate with the right investment approach based on your situation and goals. Develop tactical, real-world knowledge and skills for investing in real estate by earning a real estate investment certificate. 

 

Conclusion

Globalization has profoundly reshaped the real estate industry, unlocking new opportunities and presenting complex challenges for investors, agents, and policymakers alike. Foreign investment has fueled growth in many local markets, often increasing property values but sometimes making affordability a critical issue. Meanwhile, access to exclusive global property listings and expert navigation across diverse legal systems gives investors a competitive advantage, opening doors to unique and profitable deals worldwide.

For anyone looking to succeed in today’s dynamic real estate environment, it is crucial to go beyond traditional factors like location and valuation. A clear investment purpose, smart financial planning, thorough market research, and a strategic approach to both direct and indirect investments are more important than ever.

By understanding broader market trends, respecting local regulations, and staying informed about emerging opportunities, investors can mitigate risks and maximize returns. Whether through hands-on property management or strategic participation in REITs and other financial vehicles, real estate remains a powerful tool for building long-term wealth — especially for those equipped with the right knowledge and skills to navigate a globalized market.

With careful analysis, disciplined execution, and continuous learning, the world of real estate offers abundant potential for those ready to invest wisely.

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